Learn the digital signage pros and cons.

Thanks to its capabilities, digital signage is gaining ground. However, there are still some drawbacks that limit its widespread adoption.

The main advantages of digital signage are:

-Sexy: the screens get more attention than static signs.
-Update: the contents are changed periodically and remotely.
-Segmentation: you can adapt the content according to age, time, language, etc.
-Capacity: allows you to display more information than will fit on a label.
-Savings: you avoid the cost of printing, placement and removal of posters.
-Branding: transmitting a contemporary image of the business or the outlet.
-Follow-up: the systems offers real-time data about the campaign.

And the main drawbacks of digital signage are:

-Return on investment: it is more expensive than placing a conventional label.
-Additional costs: apart from electricity consumption, you have to manage teams.
-Complexity: combining computer services, communications and content.
-Security: you prevent vandalism and protect data and networks.
Rejection: there are those who are opposed to the proliferation of screens in public places.

Necessary coexistence

If you make a balance of advantages and disadvantages of digital signage, you will see that this technology is still far from replacing the conventional signage and labeling, due to its high cost and its other drawbacks.

While the sector is working to solve these problems, it seems clear that conventional digital signage will have to live in the coming years. Therefore, when choosing between two options should take into account the application you want to give you, your goals and available resources.

In any case, we recommend you keep your eye on the sector and can offer solutions for your business: the boom in digital signaling has just begun and will be a revolution.

LCD Enclosure Global supply a range of outdoor digital signage hardware as well as manufacturing LCD enclosures that are used to protect digital signage hardware throughout the world.